Sports Sponsorships & Endorsements

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Across
  1. 5. Sport that receives the highest percentage of sponsorship spending
  2. 7. Expectation of an endorser of a product
  3. 8. An endorsement differs from sponsorship because they are more focused on the _____
  4. 9. What sponsors expect in return for their investments
  5. 10. Spent $3.59 billion on sports sponsorship in 2020
Down
  1. 1. Products sell better when endorsed by celebrities because consumers _____ athletes
  2. 2. Relationship between a brand & a sports property or athlete for financial support
  3. 3. Endorser guideline: Opinions must be _____
  4. 4. Professional league that Nike is the official uniform provider for
  5. 6. Nike endorser from the WNBA