Sports Vocab Crossword Puzzle

12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849
Across
  1. 5. Marketing, (The application of marketing principles to sports and non-sports products through sports.)
  2. 6. puzzle.
  3. 9. equity, (Using the appeal of an event to market a product.)
  4. 10. Allocation, (promotional budgeting based upon "What I can afford".)
  5. 11. property, (Marketing item of value, such as a league, team, coach or player.)
  6. 13. (An individual that makes a purchase.)
  7. 14. (Title) sponsor, (A sponsor who has paid for the most exposure and is most promoted during an event or at a property.)
  8. 15. (A corporate entity which is involved with a sports property in order to gain exposure and promote their products.)
  9. 17. (An athlete or entertainer who is not monetarily paid for performance.)
  10. 23. of sales, (Promotional budgeting using a set percent of gross sales.)
  11. 26. (The state of being useful, profitable, or beneficial.)
  12. 28. (The process of developing, price, promoting, and distributing products to satisfy customers' needs and wants.)
  13. 29. (The practice by which a rival company attempts to associate its products and event that already has official sponsors.)
  14. 31. (An athlete or entertainer who is monetarily paid for performance.)
  15. 33. (All individuals at or exposed to an event. )
  16. 34. parity, (promotional budgeting by "Follow the market leader")
  17. 37. (An individual that uses a product or service. )
  18. 39. (events that supplement and surround the pre-defined core sports event.)
  19. 40. (An individual that supplies a product or service.)
  20. 41. (Company which sells merchandise to the end user.)
  21. 42. (Transaction between a producer and consumer.)
  22. 44. goal, (a goal which can be "felt" but not directly measured.)
  23. 45. as place, (Simultaneous production and consumption of sports events at venue.)
  24. 46. receipt, (Total money from ticket sales for an event.)
  25. 47. (The importance worth or usefulness of something.)
  26. 48. (A sponsorship where only one partner is promoted or allowed promotional opportunities.)
  27. 49. of sports, (Marketing principles used to market a team, individual, or event.)
Down
  1. 1. (The physical surroundings of a venue that impact spectators' desire to stay and return to the venue.)
  2. 2. (Using advertising and other forms of communication to distribute information about) products, (services, images, and ideas to achieve a desired outcome.)
  3. 3. ( Segmentation based on personal interest and activities.)
  4. 4. (Return On Investment), (Represents benefits of sponsors and advertisers for being involved in an event.)
  5. 6. (A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event.0
  6. 7. goal, (a measurable and tangible goal.)
  7. 8. seat license (PSL), (License purchased by ticket holder which entitles that person to buy that seats tickets.)
  8. 12. (Area in which sponsorship are classified.)
  9. 16. and task, (Promotional budgeting which funds a specific goal.)
  10. 18. (An event, performance, or activity designed to entertain.)
  11. 19. (Segmentation based on area, region, or climate.)
  12. 20. (the difference Between the selling price of a good or service and the cost of producing the good or service.)
  13. 21. (A relatively small market with specialized needs.)
  14. 22. (Segmentation based on rate of use.)
  15. 24. (evaluation of a sponsorship to determine "if it would work".)
  16. 25. segment, (Separating consumers into smaller groups.)
  17. 27. (Intermediary that markets talent and determines and athletes' worth in market.)
  18. 30. (A source of diversion engaged in for pleasure.)
  19. 32. Box, (Seating typically purchased/leased by corporations and used for business meetings and entertainment.)
  20. 35. (increasing a sponsorship with additional marketing efforts.)
  21. 36. through sports, (Marketing of a non-sports product during a sporting event.)
  22. 38. (A payment for material that has been copyrighted, or legally declared as belonging to the creator.)
  23. 43. ticket, (Tickets purchased for a block of games during a season; typically, better quality seats.)