Sports Vocab Crossword Puzzle

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Across
  1. 5. (An athlete or entertainer who is monetarily paid for performance.)
  2. 7. through sports, (Marketing of a non-sports product during a sporting event.)
  3. 9. (The physical surroundings of a venue that impact spectators' desire to stay and return to the venue.)
  4. 11. as place, (Simultaneous production and consumption of sports events at venue.)
  5. 13. ticket, (Tickets purchased for a block of games during a season; typically, better quality seats.)
  6. 14. (An athlete or entertainer who is not monetarily paid for performance.)
  7. 15. Box, (Seating typically purchased/leased by corporations and used for business meetings and entertainment.)
  8. 17. (evaluation of a sponsorship to determine "if it would work".)
  9. 19. (increasing a sponsorship with additional marketing efforts.)
  10. 22. (The practice by which a rival company attempts to associate its products and event that already has official sponsors.)
  11. 23. (An individual that makes a purchase.)
  12. 25. (Company which sells merchandise to the end user.)
  13. 27. of sales, (Promotional budgeting using a set percent of gross sales.)
  14. 28. (A sponsorship where only one partner is promoted or allowed promotional opportunities.)
  15. 30. property, (Marketing item of value, such as a league, team, coach or player.)
  16. 31. ( Segmentation based on personal interest and activities.)
  17. 34. (The process of developing, price, promoting, and distributing products to satisfy customers' needs and wants.)
  18. 37. of sports, (Marketing principles used to market a team, individual, or event.)
  19. 39. goal, (a goal which can be "felt" but not directly measured.)
  20. 41. (Transaction between a producer and consumer.)
  21. 43. (An event, performance, or activity designed to entertain.)
  22. 44. (The state of being useful, profitable, or beneficial.)
  23. 45. (The importance worth or usefulness of something.)
  24. 46. (A relatively small market with specialized needs.)
  25. 47. puzzle.
Down
  1. 1. (Segmentation based on rate of use.)
  2. 2. equity, (Using the appeal of an event to market a product.)
  3. 3. Marketing, (The application of marketing principles to sports and non-sports products through sports.)
  4. 4. (A payment for material that has been copyrighted, or legally declared as belonging to the creator.)
  5. 6. (Intermediary that markets talent and determines and athletes' worth in market.)
  6. 8. (A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event.0
  7. 10. (An individual that supplies a product or service.)
  8. 12. (Title) sponsor, (A sponsor who has paid for the most exposure and is most promoted during an event or at a property.)
  9. 14. Allocation, (promotional budgeting based upon "What I can afford".)
  10. 16. (the difference Between the selling price of a good or service and the cost of producing the good or service.)
  11. 18. receipt, (Total money from ticket sales for an event.)
  12. 20. (Area in which sponsorship are classified.)
  13. 21. (All individuals at or exposed to an event. )
  14. 24. (A corporate entity which is involved with a sports property in order to gain exposure and promote their products.)
  15. 26. (events that supplement and surround the pre-defined core sports event.)
  16. 29. and task, (Promotional budgeting which funds a specific goal.)
  17. 30. (A source of diversion engaged in for pleasure.)
  18. 32. (Using advertising and other forms of communication to distribute information about) products, (services, images, and ideas to achieve a desired outcome.)
  19. 33. goal, (a measurable and tangible goal.)
  20. 34. segment, (Separating consumers into smaller groups.)
  21. 35. (Segmentation based on area, region, or climate.)
  22. 36. parity, (promotional budgeting by "Follow the market leader")
  23. 38. (Return On Investment), (Represents benefits of sponsors and advertisers for being involved in an event.)
  24. 40. (An individual that uses a product or service. )
  25. 42. seat license (PSL), (License purchased by ticket holder which entitles that person to buy that seats tickets.)