Station 2 - Unit 4 Vocabulary

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Across
  1. 1. Type of distribution that gives a retailer the sole right to sell a product.
  2. 6. The reason a consumer chooses to buy a product or service.
  3. 7. The end of a distribution channel.
  4. 9. The percentage of a target market population that is buying a particular product or service.
  5. 10. Sales that are obtained by hiring an outside company to do the selling for you.
  6. 12. Meeting new people through current friends and business contacts.
  7. 14. The combination of products a business sells.
  8. 16. Combining the price of several different items into one price.
Down
  1. 2. People who are directly involved in the selling process.
  2. 3. A prediction of the amount of future sales your company expects to achieve over a certain period of time.
  3. 4. Sales that are obtained by you or your employees who sell your products or services exclusively.
  4. 5. Contacting someone you do not know, without prior notice.
  5. 8. A detailed guide that includes marketing goals and strategies for reaching those goals.
  6. 11. A marketing strategy that can create an emotional attachment to your product in the mind of the consumer.
  7. 13. An amount paid based on the volume of products or services that a salesperson sells.
  8. 15. What the product does and how it appeals to the senses.