Strategic Marketing crossword

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Across
  1. 4. the consulting company who invented the '7S' model for internal (company) analysis
  2. 5. the need for a product or service. Also seen as the flipside of supply
  3. 6. the benefit a customer sees, and the reason they buy
  4. 8. the layer of the environment that contains customers, competitors and collaborators
Down
  1. 1. the aspect of an organisation the customer sees; helps to distinguish from competitive offerings.
  2. 2. a small, perhaps unique, market segment. Often these are too small for bigger competitors to target
  3. 3. the process of dividing a market into addressable chunks
  4. 7. the layer of the environment for which PESTLE is applicable