STRATEGY

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Across
  1. 2. WHEN A BUSINESS DIVERSIFIES INTO A RELATED MARKET OR PRODUCT LINE
  2. 3. INTEGRATION TYPE OF DIVERSIFICATION WHERE BUSINESS EFFECTIVELY CREATES ITS OWN SUPPLY
  3. 7. TYPE OF DIVERSIFICATION WHERE A BUSINESS ACQUIRES ONE OR MORE SIMILAR BUSINESSES AT THE SAME STAGE OF THE SUPPLY CHAIN
  4. 8. WHEN A BUSINESS DIVERSIFIES INTO A COMPLETELY UNRELATED MARKET OR PRODUCT LINE
  5. 9. STRATEGY OF CHARGING PREMIUM PRICES FOR A UNIQUE PRODUCT
Down
  1. 1. TYPE OF DIVERSIFICATION WHERE BUSINESS DIVERSIFIES IN BUSINESS THAT ARE LINKED FORWARD TO THE SUPPLY CHAIN
  2. 4. WHEN A BUSINESS OBTAINS A COMPETITIVE EDGE DUE TO ITS ECONOMIES OF SCALE
  3. 5. THE PROCESS OF A BUSINESS ENLARGING OR VARYING ITS RANGE OF OPERATIONS OR PRODUCTS
  4. 6. GAVE THE THREE GENERIC STRATEGIES
  5. 10. CATERING TO A TARGET MARKET SEGMENT INSTEAD OF THE BROADER MARKET