Strawhouse Crossword!

2. The page or block that allows a prospect to collect the items they would like to buy from the website
3. Something that must be done before you can start on a task
6. The unit of time in which we work on projects
8. Return on ad spend.
9. Cost per aquisition. Used for performance partners and to track cost of sales on ad platforms
10. The vehicle that takes a prospect through the whole customer journey
13. A potential customer who we've targeted with our ads and funnels
15. Agile speak for a project which will take more than one sprint to complete
18. An individual or company who markets our offers for a commission. Spends in our accounts.
19. Insertion order
20. Agile speak for a task which will be completed in one sprint
22. A well-defined industry

1. See "Epic"
2. The maximum amount of products available to sell.
4. A narrative landing page that works to convince the prospect they need the product before introducing the product itself
5. The guiding principals of a brand's campaign execution
7. Quality assurance. The process of meticulously checking a creative asset for errors before putting it live.
9. The successful action we want a prospect to go through with
11. Cost per click
12. Cost per mille. Advertiser pays for each 1,000 impressions of an ad.
14. The page or block that allows a prospect to input shipping and billing information and process their order
16. Click through rate.
17. Conversion rate.
21. A product offering from a brand