Study Guide Exam 1
Across
- 3. An audio file used to lend credence, opinion, or detail to web-based content
- 4. Boycotting foreign made products in order to supper domestic manufacturers
- 5. Statistics on human populations, including age, gender, ethnic origin, education, income, occupation, type of housing, and other descriptors
- 10. International entry tactic by which companies enter each country or market consecutively
- 12. Involves the pooling of resources by two ore more companies in order to become one
- 15. Written narratives that convey opinions and solicit reader feedback online
- 17. International entry tactic by which companies enter several countries or markets concurrently
- 19. Retailers that buy and sell at low prices and depend on high volume and lower overhead to are profitable
- 21. Classification of people on the basis of their lifestyles, activities, interests, and opinions
- 22. Items that are purchase on the spur of the moment
- 24. Period of time between a person's receipt of a catalogue or advertisement and the actual sale
- 25. Internal computer communication systems within a business or institution
Down
- 1. Involves seeking qualified potential customers through screening and analysis of database information
- 2. Process of developing, building, and maintaining a name in the marketplace
- 6. Statements that indicate general company aims or end results
- 7. Action plans that are implemented by a company to reach common goals and objectives
- 8. An abnormal increase in the volume of money and credit in a country, resulting in substantial and continuing increases in price levels
- 9. Stores of 150,00 square feet or more
- 11. The number of times inventory is sold and replenished in a year
- 13. Contractual arrangement by which individuals or companies agree to own and operate a business in accordance with the brand standards of the host company
- 14. Main store in a retail group, usually located in a city and often on the site of the original store
- 16. Identification and utilization of resources for the manufacture of goods
- 18. Practice of using physical and electronic distribution systems efficiently to deliver products to customers in a timely manner
- 20. Embedded code that users insert into Websites or social networking pages to provide information and items for sale
- 23. Includes online and other electronic transactions involving goods and services for personal and nonbusiness use