Super cool and awesome crossword puzzle (Parenthesis are hints <3)

123456789101112
Across
  1. 2. making your products better and better
  2. 3. certain things that give companies wealth (money or assets)
  3. 4. A slogan or design that separates your super cool business from others(McDonald's logo)
  4. 6. A certain service or action that people know you for(Chick-Fil-A's service)
  5. 10. a sheet that keeps up with your assets and liabilities to give you your net worth (make sure to keep it balanced)
  6. 11. anything that a business owns(Stocks)
Down
  1. 1. something or someone a business is required to pay(Wages, Bills, Taxes)
  2. 4. keeping track of services that business may or may not own(Rocket Money)
  3. 5. Promoting your business to get attraction(Hint Advertisements)
  4. 7. the ownership of assets with the debts and liabilities taking away from it (liabilities- debts=???)
  5. 8. The movement of money around a business (flows like water)
  6. 9. using information from your business to make a decision(Analyze)
  7. 10. from the company to the big people(Phone Ban)
  8. 12. your strengths, weaknesses, opportunities,and threats to your company (it's like swat)