Sustainability Marketing Strategies

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Across
  1. 1. Market actors that play a key role in shaping a company's strategic response.
  2. 4. Segmentation that divides sustainability markets into groups based on personality.
  3. 5. The 3rd step in the Sustainability Marketing Strategy
  4. 7. Segmentation that divides consumers based on age, gender race etc.
  5. 11. The concept that sustainable marketing strategy is based on.
Down
  1. 2. This environment changes rapidly and generally involves the use of electronics
  2. 3. The _ environment consists of three actors.
  3. 6. This public actor plays a influential role in shaping opinions.
  4. 8. Segmentation that divides the mark0et into different locations.
  5. 9. Customers who are willing to pay a premium for high quality, sustainable products.
  6. 10. Forces in this environment of companies.