talkTerminology: S

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Across
  1. 1. A software and hardware combination that delivers web content to users over the Internet or an intranet. The primary role is to store, process, and deliver web pages to web browsers upon request.
  2. 3. ____ Stitching. A binding method where folded sheets are stapled through the fold line, commonly used for booklets and magazines.
  3. 7. ____ mail. A class of mail used for bulk mailings that do not require immediate delivery, often used for advertising.
  4. 9. Individuals or groups who have an interest in the activities and decisions of an organization, such as employees, customers, investors, and the community.
  5. 12. In printing, a group of pages folded together to form a part of a book before binding. A signature begins as a flat sheet printed on both sides, containing multiple pages of the printed material. The sheet is folded in a specific way to create a booklet-like section.
  6. 13. Official approval of a particular stage or component of a project, allowing it to move forward.
  7. 15. Abbreviation for person who has a specific area of expertise and can speak to it from an authoritative and credible position.
  8. 16. ____ Case. Only the first letter of the first word in a sentence and proper nouns are capitalized.
  9. 18. Abbreviation for the list of results that a search engine returns in response to a specific word or keyword phrase query.
  10. 19. The practice of writing for public figures, specifically for delivery at events, conferences, or public addresses.
  11. 20. The process of sewing or stapling the pages of a book or booklet together.
Down
  1. 1. ____ Stitching. A binding method where the pages are stapled or stitched together along one edge of the document.
  2. 2. A critical pre-production document that is a visual narrative of video frames composed of drawings/images, audio, FX, and writing representing the shots planned for a video project.
  3. 3. A large, eye-catching billboard, often featuring special effects like neon lighting or moving parts.
  4. 4. ____ logo. A version of a logo that's arranged vertically instead of horizontally. Often used when space is limited, such as on mobile websites, clothing tags, business cards, and invoices. Alternate for vertical logo.
  5. 5. The relative portion of total advertising exposures a brand receives in a specific market, compared to its competitors.
  6. 6. A news service that takes a single story and places it on several media outlets websites nation/worldwide, example: The Associated Press.
  7. 8. Social Media ____. The use of social media platforms to communicate with the public, manage the day-to-day organization's online presence, and engage with audiences.
  8. 9. Dividing a mailing list into smaller groups based on specific criteria, such as demographics or purchase history.
  9. 10. A direct mail piece that is mailed without an envelope, often folded and sealed.
  10. 11. A set of standards for the writing, formatting, and design of documents. Alternate for brand guidelines.
  11. 12. A short extract from a recorded interview, chosen for its pungency or appropriateness.
  12. 13. A visual or textual representation of the basic structure/architecture of a website. It provides an overview of the website's organizational hierarchy and general page representation.
  13. 14. ____ advertising. Ads displayed on platforms like Facebook, Instagram, TikTok, X, and LinkedIn.
  14. 15. ____ TV. The delivery of television content over the internet, allowing viewers to watch shows, movies, live events, and other types of video programming on demand, without the need for traditional cable or satellite services. Streaming TV can occur on CTVs as well as other devices such as smartphones and tablets.
  15. 17. Abbreviation for the practice of increasing the quantity and quality of traffic to a website through organic search results and ranking position.
  16. 20. The edge of a book where the pages are bound together, often containing the book’s title and author.