Target Marketing. Play with wordclasses: Change nouns into verbs :-)

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Across
  1. 4. categorize
  2. 5. compare
  3. 6. survive
  4. 7. educate
  5. 8. perceive
  6. 9. modernize
  7. 12. treat
  8. 14. target
  9. 15. respond
Down
  1. 1. consume
  2. 2. possess
  3. 3. segment
  4. 5. charaterize
  5. 9. market
  6. 10. evaluate
  7. 11. standardize
  8. 13. emphasize