Targeting

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Across
  1. 3. A firm tailors their offer to the needs of specific individuals or local costumer segments
  2. 5. The firm targets several market segments while designing separate offers for each
  3. 6. Brands market to serve the needs of local costumer segments
  4. 7. The firm goes after the entire market with one offer
Down
  1. 1. A firm goes after a large share of a segment
  2. 2. Set of buyers with common needs and characteristics the company serves
  3. 4. The firm tailors products to suit the needs of individual costumers