Targeting the Right Markets Unit Review

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Across
  1. 2. describes and categorizes people based on their personality traits, values, attitudes, hobbies, interests, and lifestyles
  2. 7. (2 words) the process of examining organized data to find useful patterns and insights
  3. 10. (2 words) Small group discussions led by a moderator to gather opinions and insights; useful for understanding people’s attitudes, perceptions, and motivations.
  4. 15. (2 words) a specific group of consumers that a business wants to reach
  5. 17. dividing a large, diverse market into smaller groups of consumers with similar needs, wants, or characteristics
  6. 18. questionnaires designed to collect information from a large number of people
  7. 19. (2 words) a strategic planning tool that helps businesses identify their strengths, weaknesses, opportunities, and threats
  8. 21. (2 words) a subgroup of the target market that shares common characteristics
Down
  1. 1. (2 words)correcting or removing errors, duplications, inconsistencies, and inaccuracies in a set of data
  2. 3. (2 words) a strategic research process in which a business identifies and evaluates its main competitors
  3. 4. observable characteristics that define how people behave when purchasing or using products or services
  4. 5. external factors that could harm a product or business (SWOT)
  5. 6. areas that a product or business can improve upon (SWOT)
  6. 8. research that involves gathering and analyzing existing information collected by others
  7. 9. a type of analysis that describes qualities or characteristics that can be measured in numbers
  8. 11. external areas that might help a product or business succeed (SWOT)
  9. 12. research that involves collecting new, original data directly from sources
  10. 13. a type of analysis that describes qualities or characteristics that cannot be measured in numbers
  11. 14. organizing data into categories and groups to make it easier to understand and analyze
  12. 16. (2 words) an approach that uses a single marketing strategy to reach the entire market, regardless of customers’ individual differences
  13. 20. what a product or business does well (SWOT)