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Across
  1. 5. Sports apparel brand with stylish 80s marketing
  2. 6. Undercover cops in school
  3. 7. Lighter brand with lifetime guarantee promotion
  4. 9. Lighthearted family dynamics
  5. 10. Promoted as the fun, sun-loving soda
  6. 11. Competing battery with distinct copper top ads
  7. 13. Game console with memorable "Now you're playing with power!" ads
  8. 16. Advertised with Bill Cosby as a spokesperson
  9. 17. Cereal promoted heart health in advertisements
  10. 21. Pain reliever introduced with effective marketing
  11. 22. Detective partners series
  12. 24. Battery brand with the "Keeps going and going" bunny
  13. 26. Baby product ads focusing on comfort and care
  14. 28. Ketchup ads famous for slow-pouring visuals
  15. 29. Sketch comedy show
  16. 30. Detective series
Down
  1. 1. Young undercover cops
  2. 2. Adult life complexities
  3. 3. Known for "The Best a Man Can Get" slogan
  4. 4. Detective with a code
  5. 8. Luxury car brand with high-class image ads
  6. 12. Toothpaste with "ring of confidence" ads
  7. 14. "Is it live or is it Memorex?" ads
  8. 15. Doll commercials that dominated children's advertising
  9. 18. Comedic family drama
  10. 19. Mysterious protector series
  11. 20. Cigarette brand with the "Joe Camel" campaign
  12. 23. Orange juice brand with pure and natural ad themes
  13. 25. Clothing retailer that expanded rapidly
  14. 27. Portable music player heavily advertised