Test

3. Intangible customer benefits that are produced by people or machines and cannot be separated from the producer.
4. When marketers see themselves as selling a product rather than providing a solution to a need we call this marketing ______.
8. 4P's are the elements of the marketing ________
11. The trade of things of value between buyer and seller so that each is better off after the trade.
12. _________ responsible firms recognize that including a strong social orientation in business is a sound strategy that is in both its own and its customers’ best interest.
13. Managers with ________ philosophy concentrate on achieving high production efficiency, low costs and mass distribution.
15. People who use the goods and services purchased for a household
16. The first objective in marketing is ___________the needs of prospective customers
18. The hallmark of developing and maintaining effective customer relationships is today called relationship marketing, linking the organization to its individual customers, employees, suppliers, and other partners for their long term benefit called ___________marketing

1. Marketers constantly measure the benefits that customers perceive against the cost of their offerings. They use available customer data to find opportunities to satisfy their customers’ needs better, keep down costs, and develop long-term loyalties.
2. _________ marketing channels make it easy to deliver re-engagement incentives to consumers, and social media campaigns make brands highly accessible.
5. Communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a responsehoughts, opinions, and philosophies; intellectual concepts such as these also can be marketed.
6. Is everything a buyer gives up (money, time, energy) in exchange for the product.
7. The activity for creating and delivering offerings that benefit the organization, its stake holders, and society
9. Human wants backed by buying power
10. Form that a human need takes as shaped by culture and individual personality.
13. Represents all the marketing processes necessary to get the product to the right customer when that customer wants it.
14. A good service or idea to satisfy the consumer's needs
17. Items that you can physically touch such as bag of Godiva chocolate, Nike shoes, Pepsi-Cola, a Frappuccino, Kraft cheese, Tide, an iPad
19. States of felt deprivation including physical needs for food, social needs for belonging and individual needs for self-expression. i.e. I am thirsty.