Testing ya marketing terms

3. The study of population characteristics.
4. Occurs when the perception that most product and services are the same.
8. Items that are easily evoke consensually held meaning within a culture or subculture.
10. center The group of individuals who make a purchase decision on behalf of a business.
14. The symbol used to identify a company.
15. The activities companies do to support overall promotional strategies.
16. The places where customers may interact with to acquire additional information.
17. The process of creating a perception in the consumers' mind about a company and its product relative to the competition.
19. The verbal and non-verbal cues that the sender utilizes in dispatching a message.
20. Occurs when products and marketing messages are designed for and adapted to individual countries.

1. Occurs when the firm has previously has previously chosen a vendor and intends to place a reorder.
2. Information the sender obtains from the receiver regarding the receiver's interpretation of the message.
5. When A firm standardizes its products and market offerings across countries.
6. An example of a tangible element in corporate image.
7. Exists when consumers are exposed to a number of ads buts are tuned out.
9. Transmitting, receiving and processing information.
11. Consists of the set of brands a consumer considers during the information search and evaluation process.
12. Consists of products, prices, places and promotions.
13. Offering two or more brands in which in a single marketing effort.
18. Anything that disrupts a message