Testing ya marketing terms

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Across
  1. 5. The activities companies do to support overall promotional strategies.
  2. 8. The verbal and non-verbal cues that the sender utilizes in dispatching a message.
  3. 9. The symbol used to identify a company.
  4. 11. Occurs when the perception that most product and services are the same.
  5. 12. Items that are easily evoke consensually held meaning within a culture or subculture.
  6. 15. The group of individuals who make a purchase decision on behalf of a business.
  7. 18. Consists of products, prices, places and promotions.
  8. 20. Consists of the set of brands a consumer considers during the information search and evaluation process.
Down
  1. 1. The places where customers may interact with to acquire additional information.
  2. 2. Exists when consumers are exposed to a number of ads buts are tuned out.
  3. 3. Anything that disrupts a message
  4. 4. When A firm standardizes its products and market offerings across countries.
  5. 6. Occurs when the firm has previously has previously chosen a vendor and intends to place a reorder.
  6. 7. The study of population characteristics.
  7. 10. The process of creating a perception in the consumers' mind about a company and its product relative to the competition.
  8. 13. Transmitting, receiving and processing information.
  9. 14. Information the sender obtains from the receiver regarding the receiver's interpretation of the message.
  10. 16. Offering two or more brands in which in a single marketing effort.
  11. 17. An example of a tangible element in corporate image.
  12. 19. Occurs when products and marketing messages are designed for and adapted to individual countries.