The 4 Ps

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Across
  1. 5. Purchased for use by a business
  2. 8. Level of excellence of a product
  3. 10. Physical characteristic of a good
  4. 11. The 4 Ps
  5. 13. All decisions made about a product
  6. 16. _____ Continuum
  7. 17. A promise to correct problems of a product
  8. 18. Details industry sales over a period of time
  9. 20. Uses high quality materials and prices
Down
  1. 1. $ amount of total goods sold in industry
  2. 2. A ____ market has many businesses
  3. 3. A physical product
  4. 4. Purchased for home use
  5. 6. A product that is inseparable and intangible
  6. 7. Anything that can be bought or sold
  7. 9. Cheapest Level of Goods eg: Dollarama
  8. 11. Stage of PLC with intense competition
  9. 12. Added at a customers request
  10. 14. Stage of PLC with increasing (1-down)
  11. 15. Fad from 1975
  12. 16. Measurable attributes of a product
  13. 19. Stage of PLC with declining (1-down)