The 7 Marketing Functions & Branding

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Across
  1. 2. How these elements work together consistently across all touchpoints (marketing, website, packaging, etc.).
  2. 3. Brand voice, mission statement, values, and unique selling proposition (USP).
  3. 6. (Market Information Management)Gathering, analyzing, and using data about customers, trends, and competitors to make informed decisions.
  4. 7. Getting products to the right place at the right time(logistics,warehousing)
  5. 9. Determining the right price to attract customers and achieve profit goals
  6. 10. (service management) Developing, improving, and maintaining products/services to meet market demands.
  7. 11. Direct, personalized communication with potential customers to influence purchasing decisions.
Down
  1. 1. Securing funds for marketing activities and offering credit options to customers.
  2. 4. Customer service, product quality, and the overall feeling customers get.
  3. 5. Communicating information about products/services to customers (advertising, sales, PR, social media)
  4. 8. Logo, color palette, typography, and overall design.