The Art of Persuasion

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Across
  1. 4. A brand’s visual identity.
  2. 7. A short storyline.
  3. 8. A real person claiming the product works.
  4. 14. Words like we, our, and us.
  5. 17. Quick transitions between shots.
  6. 18. A short, memorable phrase.
  7. 19. A recommendation of a product.
  8. 20. Audio elements to mood.
Down
  1. 1. Showing the product working.
  2. 2. Questions that make you think.
  3. 3. Repeating key words, phrases or visuals.
  4. 5. The position of the camera.
  5. 6. Commanding language.
  6. 9. Words that create emotion.
  7. 10. Strong, definite wording.
  8. 11. Slowing down a moment for emphasis.
  9. 12. Using colour to evoke feelings.
  10. 13. Showing before/after.
  11. 15. Numerical evidence.
  12. 16. Images that represent ideas.