The Attention Economy and the Mind
Across
- 3. The process by which a group or society moves toward increasingly extreme opposing positions, often accelerated by an information environment that rewards emotional intensity over nuanced middle ground.
- 4. The neurochemical of anticipation that fires before the reward arrives, making checking a behavior that sustains itself on the possibility of something rather than the certainty of it.
- 5. A simple story with a moral lesson embedded in it — a form of narrative the author of the EduStory specifically wanted to avoid, preferring the lived texture of ambiguity over the tidiness of instruction.
- 6. The process by which a platform makes some content louder, more visible, and more far-reaching than other content — not randomly, but according to what generates the most emotional response.
- 9. The physical behavior that has become synonymous with passive consumption of digital content — notable for the absence of any natural stopping point and the ease with which minutes become hours.
- 11. The practice of bringing deliberate, non-judgmental awareness to the present moment — frequently cited as a solution to attention fragmentation and occasionally critiqued as an individualized response to a structural problem.
- 13. The practice of observing your own mental processes — thinking about how you think, noticing when your attention wanders, and being aware of the assumptions underlying your reasoning.
- 15. Material that settles slowly in still water — used in the story as a metaphor for the kind of thinking that only accumulates when the mind is not constantly interrupted.
- 16. The word borrowed from museum practice to describe how we select, arrange, and present our lives to others online — implying choice, deliberateness, and a certain amount of editing.
- 19. The ancient social instinct that electric media has scaled to a global level, turning every topic into a team sport and every disagreement into an identity conflict.
- 20. The breaking of something whole into disconnected pieces — applied to thought or knowledge, the state where information has been encountered but not integrated into a coherent understanding.
Down
- 1. What happens to a muscle, a skill, or a cognitive capacity when it is consistently not used — a process that tends to proceed quietly before announcing itself at an inconvenient moment.
- 2. McLuhan's term for the process by which electric media reverses the individualizing effects of print culture and pulls people back toward collective, emotional, and tribal modes of identity.
- 7. The delegation of a task or capability to an external source — applied to memory, it describes what happens when you stop remembering things because your device does it for you.
- 8. An invisible editorial system that decides what you see, in what order, and with what emotional weight — without you having any say in the criteria.
- 10. The design quality of a social media feed that has no natural end — a structural choice that removes the moment of completion at which a user might decide to stop.
- 12. The cognitive resource that every digital platform is in the business of competing for, yet it remains the one thing you never consciously decided to sell.
- 14. The small digital signal — visual, auditory, or tactile — designed to interrupt your current activity and direct your attention toward a platform's preferred destination.
- 17. Undertaken with conscious intention and careful thought — the opposite of the habitual, automatic, or algorithmically directed mode of engagement that characterizes most digital consumption.
- 18. Input from the environment that activates the brain's attention and reward systems — something the digital age provides in such abundance that the absence of it has become its own form of discomfort.