The Boston Matrix
Across
- 4. Low Market Share, Low Market Growth
- 6. Problem Child
- 7. Dog Product
- 9. High Market Share, Low Market Growth
Down
- 1. Star Product
- 2. High Market Growth, Low Market Share
- 3. High Market Share, High Market Growth
- 5. Cash Cow
- 8. The Percentage of the Market Held by a Company or Product