The Business of Halloween 2026!

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Across
  1. 2. The most popular Halloween item this year (8)
  2. 5. For the second year in a row, ____ is promoting HALLOWMAS™ (a mashup of Halloween and Christmas) with an advertising spot featuring the character Zombie Claus (31)
  3. 6. 93% of this generation will celebrate Halloween this year (13)
  4. 9. This has helped transform how Gen Z celebrates Halloween, from viral costume trends to themed content and experiences (15)
  5. 10. The most popular shopping destination for Halloween shoppers (19)
  6. 13. US consumers are expected to spend $13.5 ___ on Halloween this year (7)
  7. 14. For Halloween 2026, ______ released a signature line of limited-edition merchandise featuring PeanutsⓇ characters from the classic Halloween movie, “It's the Great Pumpkin, Charlie Brown” (41)
  8. 15. The % of people who will celebrate Halloween this year(6)
Down
  1. 1. Consumers will spend an average of $___.14 this year on Halloween (12)
  2. 3. The most popular adult costume this year (11)
  3. 4. The most popular children's costume this year (11)
  4. 7. 37% of all consumers surveyed said they would be using ____ tools for Halloween preparation this year (21)
  5. 8. _______ is bringing back its iconic “Boo Bucket”, a Halloween mainstay since 1986. For a limited time customers can purchase Happy Meals featuring five different Disney Villain Boo Buckets (34)
  6. 11. This state is home to the 2 cities with the highest "Scare Score" (24)
  7. 12. The summer Halloween shopping trend, dubbed “________,” has seen retailers begin rolling out Halloween product early in the Summer to capitalize on increased demand (16)
  8. 16. The most popular candy in Oregon (25)