The corporate crossword

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Across
  1. 4. visionary founder of a business (8)
  2. 6. Ability to withstand failures (8)
  3. 8. A visual symbol of a brand (4)
Down
  1. 1. A new scalable business (7)
  2. 2. Reduction in value over time (12)
  3. 3. A written story about a topic (7)
  4. 4. Opinion piece in a newspaper (9)
  5. 5. Elon Musk EV company (5)
  6. 7. Product,price,place...(9)