The foul Ps and beyond

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Across
  1. 4. products or services provided to the market
  2. 5. support tools or assistance that help close or maintain sales
  3. 7. the strategy used to set the cost to customers
  4. 9. mix the combination of factors used to influence consumers
  5. 11. experience the overall perception of a customer’s interaction with a company
  6. 14. having the necessary skills and knowledge for the role
  7. 15. motivated enthusiastic and driven to perform well
  8. 16. service support offered after a purchase to ensure satisfaction
  9. 19. something that cannot be physically touched (like services or experiences)
  10. 20. the range of goods or services made available
  11. 22. willing to assist and serve customers
  12. 24. activities to raise awareness and generate demand
  13. 26. evidence tangible cues that help customers judge a service
Down
  1. 1. the systems and workflows used to deliver service or products
  2. 2. paid communication to promote a product or service
  3. 3. all messages a company uses to interact with the market
  4. 6. informed knowledgeable about products, services, or policies
  5. 8. channels routes used to deliver products to end-users
  6. 10. the goods or services a company offers to meet customer needs
  7. 12. where and how a product is made available to customers
  8. 13. the behavior and mindset of employees toward customers
  9. 17. process the steps taken to guide customers from interest to purchase
  10. 18. operating with speed and minimal waste
  11. 19. contact with interacting directly with customers
  12. 21. Ps the traditional core elements of marketing: product, price, place, promotion
  13. 23. the staff and individuals representing the brand
  14. 25. locations where products are sold, online or offline