THE FOUR Ps AND THE FOUR Cs

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Across
  1. 3. COST / The Price paid by the customer for the product.
  2. 5. / Companies should distribute and make available products and services in the ways that are most convenient for each type of customer.
  3. 6. / , Product variety, returns, quality, design, features, brand name, packaging, sizes, services, warranties.
  4. 7. / List Price, Discounts, Allowances, payment period, credit terms.
Down
  1. 1. / Sales promotion, advertising, sales forcé, public relations, direct marketing.
  2. 2. SOLUTION / A company should find a solution to a customer 'problem' by offering the correct product or service, or combination of them, to satisfy particular customer needs.
  3. 4. / Channels, coverage, assorments, locations, inventorym transport.
  4. 5. / A two-way process in which customers obtin information about a product or a service through advertising and a company receives feedback from customers which can then be used to improve its products and services.