THE FOUR Ps AND THE FOUR Cs

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Across
  1. 2. Sales promotion, advertising, sales forcé, public relations, direct marketing.
  2. 6. A company should find a solution to a customer 'problem' by offering the correct product or service, or combination of them, to satisfy particular customer needs.
Down
  1. 1. A two-way process in which customers obtin information about a product or a service through advertising and a company receives feedback from customers which can then be used to improve its products and services.
  2. 2. Product variety, returns, quality, design, features, brand name, packaging, sizes, services, warranties.
  3. 3. The Price paid by the customer for the product.
  4. 4. List Price, Discounts, Allowances, payment period, credit terms.
  5. 5. Channels, coverage, assorments, locations, inventorym transport.
  6. 6. Companies should distribute and make available products and services in the ways that are most convenient for each type of customer.