The Language of Persuasion

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Across
  1. 2. appeal to logic or reason
  2. 3. a statement that tells your opinion
  3. 4. anticipating the other side's arguments and arguing against them
  4. 6. What technique does this add use? dft.ba/-headon
  5. 7. facts and statistics that support a claim
  6. 10. a product is endorsed by a celebrity or expert
  7. 11. You need the product now!
  8. 12. tries to associate positive words, images, and ideas with the product they are selling
  9. 13. appeal to emotion
Down
  1. 1. giving reasons and evidence to support your opinion
  2. 5. a conclusion made with incorrect or no evidence
  3. 8. appeal to ethics or credibility
  4. 9. Everybody's doing it!