The Language of Search Engine Optimization

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Across
  1. 6. Deceptive SEO tactics that optimize for search engines instead of for people
  2. 9. The practice of making changes to web pages or content to improve visibility
  3. 12. A list of all the web pages that make up your website
  4. 13. A word or phrase that describes an image, displayed when the image is not loaded
  5. 15. A listing's position in the search results
Down
  1. 1. The term for the page that is being linked to from another page
  2. 2. A program that browses and indexes web content for search engines
  3. 3. The header of a webpage as indicated in the HTML
  4. 4. A snippet of text in a website's code, which is used to describe the webpage in the search results
  5. 5. A set of rules used by computers to solve problems
  6. 7. Links from one page to another within the same website
  7. 8. The clickable text that forms part of a hyperlink
  8. 10. Legitimate SEO tactics that optimize web pages for people
  9. 11. Techniques used by some sites to cheat their way to the top of the results
  10. 14. A list of results appearing in a search engine in response to a person's search query