THE PUZZLE ROOM - SET B

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Across
  1. 2. The financial statement that shows a company's assets, liabilities, and shareholders' equity. (12 letters,no space)
  2. 3. A company's ability to meet its short-term financial obligations. (9 letters)
  3. 4. The value of the next-best alternative sacrificed when making a decision. (15 letters)
  4. 8. A business strategy focused on selling existing products to new markets. (17 letters,no space)
  5. 10. A situation where one company controls a market with no significant competition. (8 letters)
  6. 12. The process of keeping existing customers engaged so they continue purchasing from a business. (17 letters, no space)
  7. 15. A pricing approach in which prices change based on demand and market conditions. (14 LETTERS)
  8. 17. Abbreviation of the index used to measure retail inflation in India (3 letters)
  9. 19. An unlisted startup venture that achieves a private valuation milestone exceeding 1 billion US dollars. (7 letters)
  10. 20. A consulting framework used to analyse the competitive forces shaping an industry's profitability. (17 letters,no spaces)
Down
  1. 1. What is the process of creating a distinct identity for a product in consumers' minds? (11 letters)
  2. 5. The process consultants use to assess and optimise a company's mix of business investments and strategic priorities. (19 letters)
  3. 6. An expense that generally remains unchanged within a relevant range of production, regardless of output. (9 letters, no space)
  4. 7. A measure used to evaluate business performance. (3 letters)
  5. 9. The set of activities through which a company creates value, from inputs to delivery and after-sales service. (10 letters, no space)
  6. 11. In the BCG Matrix, the category for a product with high market share in a low-growth market. (7 letters, no space)
  7. 13. The financial metric measuring earnings before interest, taxes, depreciation and amortization. (6 letters)
  8. 14. Which Indian company is associated with the brand Fevicol? (8 letters)
  9. 16. The difference between a company's actual performance and its expected performance. (8 letters)
  10. 18. Bengaluru-based IT giant co-founded by Narayana Murthy (7 letters)