The Renault KWID Case Study

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Across
  1. 3. Focusing on specific market segment
  2. 4. The fuel efficiency of the Kwid was a major ____ factor for buyers
  3. 6. Country where the Renault Kwid was first launched.
  4. 8. In the BCG Matrix, products with high market growth but low market share are called
  5. 9. To reduce costs, Renault relied on local
Down
  1. 1. Renault’s biggest competitor in India’s small car market.
  2. 2. Dividing the market based on shared characteristics
  3. 4. Renault India’s CEO during the Kwid launch was Sumit
  4. 5. The Kwid’s touchscreen infotainment system was considered a ___ in entry-level cars
  5. 7. The main feature that made the Kwid look different from traditional hatchbacks
  6. 10. The Kwid’s major selling point was its excellent __ efficiency