The Royal Cipher

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Across
  1. 1. : The practice of associating a product with a royal or high-status image to increase perceived value. (8 letters)
  2. 3. : A luxurious textile once reserved for emperors but is now available globally. (4 letters)
  3. 4. : The process of dividing a market into distinct groups with similar needs or characteristics. (10 letters)
  4. 7. : A luxurious gemstone once exclusive to kings, now available in jewelry stores. (7 letters)
  5. 9. : The first stage of the Product Life Cycle, where a product is launched into the market. (11 letters)
  6. 11. : This once-royal beverage, often linked to British high society, is now a staple in homes worldwide. (3 letters)
  7. 12. : The amount a company expects to earn above its costs, also known as the return on investment. (4 letters)
  8. 13. : A type of asset investment that appreciates over time and was historically owned by aristocrats. (6 letters)
Down
  1. 2. : The term for companies offering different versions of the same product at multiple price points, mimicking the hierarchy of luxury goods. (9 letters)
  2. 3. : A pricing strategy where a company sets an initially high price for an exclusive product before lowering it over time. (7 letters)
  3. 5. : The stage in the Product Life Cycle where sales decline and companies decide to either rejuvenate the product or phase it out. (7 letters)
  4. 6. : A once-royal method of transportation, now a public service in cities. (6 letters)
  5. 8. : The stage in a product’s life cycle where revenue growth is highest due to rising demand. (6 letters)
  6. 10. : What we call a product that was once exclusive to royalty but is now mass-produced (e.g., perfumes, silk). (9 letters)
  7. 12. : This strategy involves positioning a product as luxurious, using premium pricing and exclusivity. (7 letters)