The Rucker Times Daily Crossword

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Across
  1. 6. the empirical impact of advertising on business outcomes
  2. 8. you don’t want to do this to your core when seeking new targets
  3. 11. one of the quadrants in giving feedback
  4. 12. a category-leader in gaming that did category building strategy (acr)
  5. 13. reflects how many people receive your communication
  6. 14. the shape used in a positioning framework
  7. 16. mapping a customer journey involves recognizes this
  8. 17. targeting involves finding a segment with this shared
  9. 19. the god of advertising strategy
  10. 20. an acronym to evaluate creative execution
  11. 21. what underlies a great brief
  12. 22. a path to persuasion through non-obvious cues
  13. 23. consumers, culture and competition make up this
Down
  1. 1. a framework to rank your main and tertiary targets
  2. 2. a framework (or funnel)to set communication goals
  3. 3. the glue between targeting and positioning
  4. 4. framework to test the pod (acr)
  5. 5. a benefit that is based on what a product does
  6. 7. objective-‘…’ method
  7. 9. a way to test creative by talking to consumers
  8. 10. a document that a brand manager will handover to the agency
  9. 15. one of the 4 m’s of media
  10. 18. goal accomplished by a product or service (acr)