The Scope of International Marketing

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Across
  1. 3. – Amount of product available in the market
  2. 6. – Activity used to communicate with customers
  3. 7. Business income activity
  4. 9. Central focus of marketing
  5. 12. Marketing mix element
  6. 15. – Main business goal .
  7. 16. – Paid form of product communication
  8. 17. – Creating product image in customers’ minds
  9. 18. Promotion message
  10. 19. – Customers’ commitment to a brand
Down
  1. 1. – Competitive advantage
  2. 2. – Market need
  3. 3. – Long-term marketing plan
  4. 4. – Process of delivering products to customers
  5. 5. – Dividing the market into groups
  6. 8. – Selecting specific market segments
  7. 10. Target area for selling
  8. 11. – Rivalry between companies in the market
  9. 13. Company identity
  10. 14. – Item for sale