The Start Up

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Across
  1. 3. a consistent pattern of beliefs and behaviors shared by a group of people
  2. 4. supply and demand meet here to determine price
  3. 8. a web-based, community approach to seeking funds
  4. 9. negative cash flow drags start ups through this valley
  5. 10. risk equals
  6. 11. a loan to be repaid
  7. 12. Adam Smith explained why this should be free
  8. 14. common term for money to start and fund a business
  9. 15. a statement about your profitability
  10. 17. if you want something, you have to do this
Down
  1. 1. funding exchanged for fractional ownership
  2. 2. the sheet where you own and owe
  3. 5. your business' distinctive products, promotions and image
  4. 6. a pro-forma is associated with this aspect of business finance
  5. 7. number one reason startups fail
  6. 13. the essential reason that any business exists
  7. 16. real-time movement of funds---as through a checkbook