The Start Up

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Across
  1. 2. funding exchanged for fractional ownership
  2. 5. risk equals
  3. 6. real-time movement of funds---as through a checkbook
  4. 10. a consistent pattern of beliefs and behaviors shared by a group of people
  5. 11. the sheet where you own and owe
  6. 13. number one reason startups fail
  7. 17. your business' distinctive products, promotions and image
Down
  1. 1. Adam Smith explained why this should be free
  2. 3. a statement about your profitability
  3. 4. a web-based, community approach to seeking funds
  4. 7. a pro-forma is associated with this aspect of business finance
  5. 8. negative cash flow drags start ups through this valley
  6. 9. the essential reason that any business exists
  7. 12. common term for money to start and fund a business
  8. 14. supply and demand meet here to determine price
  9. 15. if you want something, you have to do this
  10. 16. a loan to be repaid