The Strategic Elements of Product Development

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Across
  1. 1. – a research conducted by the PDMA in 2012.
  2. 4. Manager – they develop marketing strategies in product development.
  3. 6. – aims to manage the innovation and development process in the firm.
  4. 7. – a manager who oversees the entire development process.
  5. 8. – vital process for organizations, focusing on improvement and business growth.
  6. 9. – A phase in the NPD process; marks the official introduction of the product to the market.
Down
  1. 2. – the specific conditions, parameters, or criteria that guide strategic decisions and strategy.
  2. 3. – firms that are in the top 25% in their sector.
  3. 5. Innovation – important for the future growth of the firm.
  4. 7. Development – the practical and real-world implementation of the product development process.