Theme 2

2. Appointing staff from within the business to a new role
4. Taxes charged on imported goods and services.
7. How well a good or service fulfils its purpose.
10. Moral principles or standards that guide the behaviour of a person or business.
11. Something that makes a product stand out from its competitors.
12. A good or service that is made overseas and sold in another country.
13. The official programme of teaching employees new skills in a business.
14. The passing of information form one person or organisation to another.
17. Any strategy used to extend the product life cycle and prevent the product from entering the decline stage.
19. Comments, praise, or criticism given to the business by its customers.
20. A document completed by a potential employee when they apply for a job.

1. The process by which goods and services move from the producer to the consumer.
3. The checking of a product to make sure that it is fault free and of an acceptable standard at the end of the production process.
5. The minimum level of stock held by a business.
6. The four P's of marketing, which are product, price, promotion and place.
8. Too little communication, which might leave some staff under informed and demotivated.
9. A good or service that is made overseas and sold in another country
15. A document created by an individual which sets out a person's qualifications, experience, and any other relevant facts that a potential employer may want to know.
16. The visual attractiveness of something.
18. The ability to switch quickly and easily from one task to another.