Thought Leadership Puzzle

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Across
  1. 5. Online seminar - we're hosting one at the end of September, and you're invited!
  2. 6. New and creative thinking, and the subject of this report
  3. 8. Strong and relevant thought leadership will have a big ____ on readers
  4. 9. Green
  5. 11. What follows your brand, and often precedes it
  6. 14. Gather information
  7. 16. One of Source's four pillars of quality, assessing how enjoyable a piece of content is to read
  8. 18. Open AI gen platform
  9. 20. Lightbulb moment!
  10. 23. One of Source's four pillars of quality, assessing how a piece of content stands out from the crowd
  11. 24. It's raining ideas!
  12. 26. The most popular target audience for thought leadership
  13. 28. One of Source's four pillars of quality, assessing how credible and robustly researched a piece of content is
  14. 29. A strong and trustworthy piece of thought leadership will be backed up with lots of this
  15. 30. You won't be able to understand your data without its counterpart
  16. 31. An examination of how an approach has been used in practice - something that particularly brings thought leadership to life
Down
  1. 1. Producer of industry-leading insights
  2. 2. A pattern you might buck
  3. 3. One of Source's four pillars of quality, assessing whether content will push readers to take next steps
  4. 4. Content produced by more than one author - after all, two heads are better than one!
  5. 7. Radical change to an industry or market
  6. 10. The kind of thinking useful in consulting... and chess
  7. 12. Specialised knowledge in a specific area
  8. 13. Comparing your content with industry gold standards, to see how you measure up
  9. 15. Someone with extensive knowledge in a subject - and who should be authoring your thought leadership
  10. 17. The ‘E’ of ESG
  11. 18. Essential fuel for staying up late reading your favourite content
  12. 19. The invisible force that keeps the office online - once a technology innovation, now a technology staple
  13. 21. A classic, report-like form of thought leadership
  14. 22. The portion of your target audience in charge of the money
  15. 25. The launch stage of a thought leadership campaign, putting content in the hands of your audience
  16. 27. You need to have your finger on it to be a good