TOPIC 3_MARKETING RESEARCH

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Across
  1. 1. Research used to gather descriptive information like attitudes and buying behavior.
  2. 5. Non-numerical data used to add depth and summarize reactions.
  3. 6. A research instrument that can include closed-ended or open-ended questions.
  4. 8. Research used to gather causal information regarding cause-and-effect.
Down
  1. 1. A type of research supplier firm.
  2. 2. Research involving sending observers to watch consumers in their "natural habitat".+1
  3. 3. Numerical data that provides historical benchmarking and facts.
  4. 4. Information that already exists somewhere, having been collected for another purpose.
  5. 7. A segment of the population selected to represent the population as a whole.
  6. 9. Information collected for the specific purpose at hand.