Topic 4.3

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Across
  1. 2. The Marketing ___ is a tool used to meet needs in relation to the 4 Ps.
  2. 4. Thinking globally and acting locally.
  3. 7. A combination of ethnocentric and polycentric approaches to create a global brand.
Down
  1. 1. Market _________ involves selling existing products in new markets.
  2. 3. A business does not adapt the product to meet customer needs in a foreign country.
  3. 5. Norms and values shared by a group of people.
  4. 6. The _________ Matrix is a tool looking at the growth potential of a firms products in relation to risk.