Topic 5

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Across
  1. 2. A product is anything that can be offered to a market to satisfy a want or need.
  2. 4. It is intangible, meaning it cannot be touched, stored, or owned.
  3. 5. The ______ product is the physical product or tangible features such as brand, design, packaging, and quality.
Down
  1. 1. The ______ product includes additional services or benefits that enhance the overall value of the actual product.
  2. 3. The ______ customer value refers to the basic need or benefit that the customer seeks when purchasing a product.