Topic:-Marketing Puzzle By:-Atharva Nitin Kadam Roll_No :- MBA2023022

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Across
  1. 3. Marketing efforts aimed at businesses or organizations rather than individual consumers.
  2. 10. Gathering and analyzing data about consumers and competitors.
  3. 12. A factor in the marketing environment related to societal values and norms.
  4. 14. Determining the cost of a product or service.
  5. 15. Buying and selling goods online.
  6. 18. Creating a distinct image and perception of a product in the minds of consumers.
  7. 22. dividing a market into distinct groups based on similar characteristics
  8. 26. A structured questionnaire or interview used to collect data from potential customers.
  9. 29. Spreading marketing messages through social sharing.
  10. 30. Creating new products or improving existing ones.
  11. 32. A factor in the marketing environment related to advancements in technology.
  12. 33. Visual representation of a product's position in the market.
  13. 36. A person who purchases and uses products or services.
  14. 37. The path a product takes from manufacturer to consumer.
  15. 38. Promotional activities to inform and persuade consumers.
  16. 39. Consideration of laws and regulations is essential in marketing.
  17. 41. Creating something new in marketing
  18. 42. A type of market segmentation based on location.
  19. 43. The connection between marketing activities and business goals.
  20. 44. The moral principles and guidelines that govern marketing practices.
  21. 45. The desire for a product backed by purchasing power.
  22. 46. The stages a customer goes through in the buying process.
  23. 47. A type of market segmentation based on lifestyle, values, and attitudes.
  24. 49. The combination of product, price, place, and promotion strategies.
  25. 51. marketing that focuses on products rather than customer needs
  26. 52. Communication strategies to increase product awareness.
Down
  1. 1. Tools and innovations that impact marketing strategies.
  2. 2. A detailed document outlining marketing goals and strategies.
  3. 4. Customers consistently choosing one brand.
  4. 5. A tangible item or service offered to satisfy customer needs.
  5. 6. The specific group of people a product or campaign is aimed at.
  6. 7. A company's portion of the total market sales.
  7. 8. A business that offers similar products or services.
  8. 9. The allocation of financial resources for marketing activities.
  9. 11. A useful tool for marketing research and data analysis
  10. 13. Where buyers and sellers interact.
  11. 16. The overall plan for reaching marketing goals.
  12. 17. A type of market segmentation based on characteristics like age, gender, and income.
  13. 19. Targeting a small, specialized market segment.
  14. 20. The underlying desires and motivations that drive purchasing behavior.
  15. 21. A type of market segmentation based on consumer behavior and purchasing patterns.
  16. 23. How a brand is perceived in the minds of consumers.
  17. 24. Return on Investment, measuring the profitability of marketing efforts.
  18. 25. A marketing approach that considers the entire business and all its stakeholders.
  19. 27. An assessment of a company's strengths, weaknesses, opportunities, and threats.
  20. 28. Creating a unique name and image for a product in the customer's mind.
  21. 31. The role and purpose of a marketing activity or department.
  22. 32. Focusing marketing efforts on a specific group of potential customers.
  23. 34. Determining the cost of a product or service.
  24. 35. A factor in the marketing environment related to income levels and economic conditions.
  25. 40. Increasing market share for existing products.
  26. 48. Focusing on customer needs and wants.
  27. 50. Extended marketing mix that includes people, processes, and physical evidence.