Tourism Industry Management Semester Test

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Across
  1. 3. when marketers divide the mass market based on shared characteristics
  2. 6. connections given to a sales person by others and have a high probability of becoming sales
  3. 11. past research which has already been performed and often published
  4. 12. employed by organizations to influence legislators and other officials
  5. 13. employee only portion of the industry
  6. 16. travel outside the home country
  7. 17. aiming marketing at everyone without consideration of differences among people
  8. 18. travel within the home country
  9. 19. Responsible for the operations of lodging facilities and the care of guests
  10. 20. Patron accessible portion of the industry
  11. 22. collaborative marketing effort between two or more organizations
  12. 23. step in the selling process that refers to identifying the people who may be interested in the product
Down
  1. 1. Initiating relationships with new people and using the new relationship to help initiate mutual business
  2. 2. most popular way an organization reaches the public
  3. 4. satisfy people's needs
  4. 5. paid endorsement of someone or something
  5. 7. theories, principles, and models which deal with production, distribution, and consumption of goods and services
  6. 8. economic system in which there is increased government involvement where the goal is to keep prices low and provide jobs for everyone
  7. 9. The restaurants and food/beverage services pathway offers _____ and demanding careers
  8. 10. document needed for international travel
  9. 14. When economies are suffering, ______ people travel
  10. 15. First section of a job application
  11. 21. product is demanded in larger quantities than it is produced