TRADE SHOW VOCABULARY

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Across
  1. 3. The degree to which a company or product is noticeable or easily seen by potential customers.
  2. 8. The specific group of people that a company is trying to reach with their marketing and promotional efforts.(2 words: space position 7)
  3. 10. The process of creating a unique image and name for a product or company to help differentiate it from competitors.
  4. 12. a brief written statement announcing an upcoming event pitched to journalists for publication in media outlets.(2 words: space position 6)
  5. 14. A designated space at the trade show where a company can display their products or services.(US english)
Down
  1. 1. Printed materials, such as brochures or flyers, that provide information about a company or product.
  2. 2. A promotional item given to visitors at a trade show, such as a pen, tote bag, or keychain.
  3. 4. An event where companies in a specific industry showcase their products and services to potential customers.(2 words: space position 6)
  4. 5. A brief presentation given to potential customers to persuade them to buy a product or service.
  5. 6. form meant for capturing emails and other information of potential customers.(2 words: space position 5)
  6. 7. The process of promoting and selling products or services.
  7. 9. The visual presentation of a product or service.
  8. 11. A potential customer who has expressed interest in a product or service.
  9. 13. Promotional items given to visitors at a trade show, such as branded t-shirts or hats.