TRC Crossword Puzzle

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Across
  1. 3. A group selected to give ongoing feedback (5)
  2. 5. Interpretation of data to find patterns and meaning (8)
  3. 9. A set of written questions used to gather information (13)
  4. 10. The study of market trends to promote products (9)
  5. 12. Open-ended data, rich in detail and meaning (11)
  6. 15. The process of dividing a market into distinct groups (12)
  7. 16. A general investigation to gather public opinion (6)
  8. 17. The BEST company to work for (3)
  9. 18. A method of observing people in their natural environment (8)
Down
  1. 1. A distortion that skews data or findings (4)
  2. 2. Data that can be measured and expressed numerically (12)
  3. 4. Interaction between a brand and its audience (10)
  4. 6. A method of observing people in their natural environment (11)
  5. 7. A person who purchases goods or services (8)
  6. 8. Collection of numbers, facts, or statistics (4)
  7. 11. A group selected from a population for research (6)
  8. 13. Detailed information or discoveries derived from data (8)
  9. 14. A conversation to collect opinions or information (9)