Trend Forecasting Innovation and Novelty

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Across
  1. 2. An estimate of harmony between the innovation and the values and norms of potential adopters.
  2. 3. The risk of becoming bored with the purchase or not liking it as much as expected.
  3. 7. A surge of interest in a trend that causes people in the industry to produce it in their own lines.
  4. 9. People who buy new product innovations earlier than others in their social group.
  5. 12. Artificially generated PR through under the radar kinds of campaigns. Example: Social networking and blogs.
  6. 13. A fashion leader adopts or rejects an innovation and others imitate the action.
  7. 15. The ease of testing out the innovation before making a decision.
  8. 17. Self-replicating ideas or bits of behavior that move through time and space without continuing support from their original source.
  9. 19. Explains how innovations spread within a social system.
  10. 22. A gauge of the difficulty faced by a consumer in understanding and using the innovation.
  11. 25. They are asked for advice about clothes.
  12. 26. Trends which spread quickly through the consumer population to reach epidemic proportions.
  13. 27. The perception that the innovation is more satisfactory than items that already exist in the same class of products.
  14. 28. People with knowledge about some aspect of a lifestyle, a passion for newness, and the desire to share their interest with others.
  15. 29. Trends passing from group to group across social boundaries of age, income and lifestyle.
  16. 31. They discover innovative ideas.
Down
  1. 1. Represents the spread of an innovation from one consumer segment to another or from one company to another.
  2. 2. The way the consumer presents themselves to others and how others will react to the result.
  3. 4. Brings excitement and a feeling of forward motion to fashion.
  4. 5. Person or groups that filter the innovative ideas proposed by designers and street fashion determine which will be disseminated widely and which will be discarded.
  5. 6. The risk of Performance problems after purchase, the risk that the price will prohibit the ability to buy other products, or the risk that the price will fall after purchase.
  6. 8. A name or slogan that can be used as a popular identifier.
  7. 10. Trends in the first stages of development
  8. 11. Something new introduced to the public for approval and adoption.
  9. 14. The risk that the social group will not approve.
  10. 16. They move innovative ideas from source to marketplace.
  11. 18. Innovators and opinion leaders who communicate and spread fashion trends visually and verbally to others in their group.
  12. 20. Individuals who are influential on attitudes and decision-making of people in their social circle.
  13. 21. Shows how a trend starts slowly, peaks and declines. Resembles a bell-shaped curve.
  14. 23. Those who establish the standards of dress within a group.
  15. 24. Customers imagined potential consequence of purchasing something new and novel.
  16. 30. Excitement about something new.