UGC crossword Puzzle

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Across
  1. 2. the power to change or affect someone or something
  2. 4. form of content created organically by a brand’s followers or consumers
  3. 7. morally right or morally acceptable
Down
  1. 1. ascertain the size, amount, or degree of (something) by using an instrument or device marked in standard units.
  2. 3. websites and applications that enable users to create and share content or to participate in social networking.
  3. 5. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts)
  4. 6. the emotional and psychological connection your customers have with your company, product or service