Understanding Integrated Marketing Communications

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  1. 3. Influencer marketing leverages the power of social media influencers – individuals with a large and engaged following – to promote a brand's products or services. Influencers can create content (posts, videos, stories) featuring the brand, recommend products to their audience, or participate in brand campaigns.
  2. 8. Public Relations involves managing the spread of information about an organization to the public in order to improve its image and public perception. PR activities can include press releases, media relations, social media engagement, and crisis communication.
  3. 9. Sales Promotion refers to short-term marketing activities that are designed to stimulate customer buying behaviour. Examples include coupons, discounts, contests, and free samples.
  4. 11. Search Engine Optimization involves optimizing the organisation website and online content to improve its ranking in search engine results pages (SERPs). This can help organisation to attract more organic traffic to the organisation website.
  5. 12. Social Media Marketing involves using social media platforms to connect with your target audience and promote your brand. Social media marketing can be used to build brand awareness, generate leads, and drive sales.
  6. 13. Content Marketing involves creating and sharing valuable, informative, and engaging content to attract and retain a clearly defined audience and drive profitable customer action. Content marketing can take many forms, such as blog posts, articles, infographics, videos, and ebooks.
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  1. 1. Direct Marketing involves communicating directly with target customers through a variety of channels, such as email, postal mail, and telemarketing. Direct marketing allows businesses to tailor their messages to specific customer segments.
  2. 2. Online sponsorship is a partnership between a brand and another online entity (website, social media channel, blogger, etc.) where the brand financially supports the entity in exchange for promotion or brand awareness.
  3. 4. Email Marketing involves sending marketing messages to a list of email addresses. Email marketing can be used to promote company products or services, share news and updates, and build relationships with the customers.
  4. 5. Advertising refers to any paid form of non-personal communication that uses mass media or other outlets to promote a product, service, or idea. Examples include television commercials, print ads, radio ads, and online advertising.
  5. 6. Affiliate Marketing is a type of performance-based marketing where organisation partner with other websites or bloggers to promote products or services. When someone clicks on an affiliate link and makes a purchase, the affiliate earns a commission.
  6. 7. Personal Selling involves a salesperson communicating directly with a potential customer to identify their needs and present a product or service that can meet those needs. Personal selling is often used for complex products or services that require more explanation.
  7. 10. Mobile Marketing involves reaching organisation’s target audience on their smartphones and tablets. Mobile marketing can take many forms, such as SMS marketing, push notifications, and in-app advertising. With the increasing use of mobile devices, mobile marketing is becoming an increasingly important part of any digital marketing strategy.